Sending mass emails to acquire new customers is a strong and effective marketing strategy. For companies that are reluctant to even try mass email marketing, they may benefit from this reading;
“The complaint I get from many entrepreneurs and marketers is that they have considered email list marketing for their advertising needs, but have not found a good starting point. I have found that most email marketers First-time emails are successful within 30 days and ongoing email marketing only builds larger and more relevant email lists with each campaign sent. “
Email list marketing works for big brands, generates traffic and revenue
Let’s take a look at some recent statistics that highlight why email list marketing is something to consider moving into 2016.
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More than 70 percent of marketers agree that email marketing is critical to their business.
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60 percent of marketers say email is a critical enabler of products and services, compared to 42 percent of marketers in 2014.
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20 percent of marketers say their company’s main source of income is directly linked to email operations.
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43 percent of companies have email teams of 2 to 3 people.
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74 percent of marketers believe that email produces or will produce a return on investment in the future.
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For 69.7 percent of US Internet users, email is the preferred method of communicating with businesses.
5 Practical Reasons You Should Consider Mass Email Marketing For 2016
Let’s put statistics and data aside for a second and talk about the real practical reasons why you should send emails for your business.
Here are some practical tips and what this author thinks you should demand of your email list marketing business;
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Some bulk email software allows you to send an unlimited amount of email and can be fully automated and work in accordance with responsible email marketing practices and the can-spam law of 2003 to eliminate opt-out options and non-deliverables, spam score checkers, and more features added automatically with any web-based bulk email software platform.
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With web-based software there is nothing to download or install, you can simply log into your software account online from anywhere to manage, submit, and monitor your campaigns. This is an advantage as email campaigns are not sent from your internet connection or email account and you can add and remove domains and IPs for perpetual campaign longevity.
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These days, hardly any installation costs or contracts are expected; You want to choose a month-to-month billing that gives you the control to cancel at any time, but more importantly, a pro-rated billing system so you can upgrade or downgrade at any time just by paying the difference in price. This is very important as it will keep your overhead costs under control and you will be able to grow with your new sales strategy.
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Buying email lists from a trusted email list provider can allow you to choose specific categories to identify your demographics before sending. This provides an excellent opportunity to test different categories that you might have previously missed with other advertising, allowing you to take advantage of a new marketing opportunity.
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Create exclusive opener and clicker lists. This is extremely effective as it creates new email list databases for future campaigns and is a great marketing strategy to implement early on. These contacts can be automatically added to new email list databases with separate names and can be automatically created for you each time you send an email campaign.
3 things to keep in mind when starting email marketing for the first time
An email marketing campaign may seem more exciting by the second, but not that fast! Well, if you think you’re ready to dive into email marketing, you might be, however, here are some additional considerations to explore before you start sending out your first email marketing newsletter.
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Email marketing is not easy and requires additional learning like any software. Excellent email marketing takes practice and you just need to correctly check your ad copy for spelling, grammar, formatting, and other errors. Always do a split test by trying out a few different announcements and topic headings and then run with your best performer. Many make the mistake of expanding an ad to 100 percent of the list, splitting it up a bit, and thinking more about longevity.
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Basic feature you need to demand from email and bulk email list Software company of your choice to send and manage your campaigns: No setup fee, monthly billing, prorated so you can increase / decrease sending volume whenever you want, provides both email lists and email software under one brand, offers support, and is easy to contact by phone and email, a company with some track record and credibility online. Choose your email marketing company wisely.
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When shopping, make sure you choose a company that offers all email marketing under one roof, this makes them accountable and provides consumer confidence. There are many companies that provide email marketing services, but most do not offer email lists or the ability to send using web-based software, all under one umbrella.
Now that you’re ready to send your first email campaign, even if you’ve never done it before, throw caution to the wind and give it a try for 2016.