At a recent meeting with local investors the question was raised, “Should we use a sign in the yard, even if we only plan to wholesale the property?”
I have a very strong opinion about garden signs.
Yes, you must use a sign at every opportunity.
1. A sign in the yard is probably the best marketing tool you can use. We have an addendum that we give out to sellers who give us permission to start trading as soon as we have the contract signed. By signing the addendum, you give us permission to put a lock box on the door and a sign in the yard, as well as to display the property at previously approved times. Naturally, they don’t always sign, and when they don’t, we respect it. However, when they sign, we jump right in.
2. Because neighbors see our signs, they often call to say “can you buy my house too?” or “I have someone who is interested in buying this house from you” (a friend, a relative, a co-worker). The signals often produce immediate feedback.
3. When we do a rehab, we immediately put up a sign in the yard with a passenger that says “Coming Soon.” Neighbors are delighted to learn that the home is being renovated and again often has a buyer. Also, people who drive around the neighborhood do so because they have an interest in the area or work nearby. A sign in the yard may be the only way they will know that your home is for sale.
4. A sign protects your property. Neighbors call when they see something suspicious: “lights have been left in your house”, “the water in your house is running out” (yes, we received this call …), “a tree fell on your house”, etc. Naturally, it’s not always bad news, but you get the point.
5. Signs that go up and down quickly, because your property sells quickly, are attractive to those who are thinking of selling their own home.
6. Also, for years I have said that the number one way we rent properties is through signs in the yard. Don’t underestimate this inexpensive way of getting your name and number out to the public.
There is an additional impact if you have more than one logout of an area at the same time. Just as real estate agents make themselves known in an area, so can you! Signs play an important role in that recognition.
Do you put up posters? Should.
Signs, signs, everywhere a sign !!!
** Side note: the photo above was taken last week at a property that we are rehabbing. About 5 days before we finished the property we accepted a full price offer because the buyer wanted something in this neighborhood and didn’t want to miss out on this one. Thank goodness for this sign!