Browse the showroom to see what others are up to at their booths, and look at the layouts in the exhibit. Identify the advertising methods and marketing schemes that are used to attract attendees. Take note of the exhibition stands with the most successful designs and promotional techniques they are doing to attract attendees.
When you notice an attention-grabbing display, reach out to staff in your spare time to discuss their techniques for attracting imminent sales. If convenient, also chat with attendees to find out what draws them to one trading post over another.
Exhibition stand contractors and exhibition stand designers can also suggest various innovative designs. Professional companies are always in touch with the latest developments, approaches and designs.
Other bases for ideas at trade shows are the Exhibition Industry Research Center, trade show associations, and industry consultants. When considering schemes intended to increase the number of attendees visiting your booth, lead generation, and other transactions; confirm that all advertising ideas are in line with your brand.
Here are some ideas for updating your trade show booth:
· Manage all online marketing through blogs, Twitter or Facebook.
· Attract traffic by offering handwriting analysis software. Provide attendees with a sentence related to your company to write and then analyze it through the software to find out what your handwriting says about your character. This is a creative and interesting way to get your company remembered.
Digital photography is the new thing these days. You can take pictures of your visitors and use them as a marketing medium by printing them with your brand and logo.
Engage potential customers and customers who were unable to attend the show by using a webcast service that streams videos of the show to your website. Format as a live show with interviews with your staff discussing your industry news and discussing your products.
Design a mini conference area at the back of your booth to talk to potential clients.
Provide virtual makeovers if this correlates to your product, via software providing new hair and clothing styles. Print the image with your contact information for customers.
· Offer coffee, snacks or sweets, preferably something that has an attractive aroma to attract visitors to your booth. Place these items in the back of your display area for visitors to walk through your product displays, view them, and meet your staff.
· Use large signs and strong graphics to gain prominence. You can use tall hanging display signs to help potential customers locate your booth.
· Organize live product demonstrations that engage visitors. You will be able to engage visitors and raise awareness of the benefits your products offer.
These are just a few of the many techniques you can use to draw attention to display stands.