Target new customers and encourage repeat business
There are three ways to grow your business; 1. Generate new customers, 2. Encourage existing customers to become more frequent repeat customers, and 3. Increase the average amount your customers spend. In this article, I’ll outline a proven strategy for generating new customers and encouraging repeat business, allowing you to focus on increasing individual sales revenue through special product offerings. The ideas I present have helped thousands of small businesses like yours succeed by expanding their customer base and generating repeat sales. But before we get down to business, let’s start with a short story:
You have just arrived at your new home. Your living room is full of boxes and your mind is filled with the excitement that comes with changing locations, changing routines, and maybe even changing jobs. You are ready to celebrate. But he doesn’t know much about his new location. You don’t know which spots are hot and which are not. Which clubs offer drink specials and which have dress codes. You’re ready to have fun, but now if only you could decide where.
Sounds familiar? Many people have been in this situation after moving to a new location; They are eager to get out and explore the nightclub and bar scene in their new cities, but they don’t know where to go or who to ask.
As a nightclub or bar owner, these new engines represent a perfect opportunity to attract new customers to your location, some of whom will likely become your late-night “regulars.” But how does it speak to these new engines? How can you attract them to your locality when they don’t know anything about the area?
Easy. You make them an offer they can’t refuse.
The best way to get the attention of a new engine is to speak directly to it. Send a letter to your new move house, welcoming it to the neighborhood. Briefly introduce yourself and your business in the letter and present the customer with an irresistible offer, such as a $ 20 gift certificate to your store. No strings attached, no “buy one get one free” offers, just a certificate inviting your new move to a night out in you at your establishment.
You will most likely see that new engine on Friday night. She will walk into your bar, armed with your offer for a free night of entertainment, and present you with the opportunity to create a repeat customer.
People are creatures of habit. If they go to a bar and receive quality service in a fun, friendly and safe environment, they will most likely think of the same establishment the next time they want to disconnect.
It’s your job as a business owner to make sure every new engine that walks into your bar or nightclub has a great time and leaves excited to return. Make sure your employees provide customers who present New Mover gift certificates with the best service and products available. Explain to your bar staff that these people have come to your establishment with a non-binding gift certificate and will most likely tip your waiters. very well. The key is to give your customers a reason to visit you in the first place, and then show them such a great time that they will be eager to return.
While building new relationships with customers is an important part of running a successful business, learning how to get customers to your door when you need them most is just as important. You have already started attracting new customers with your New Movers program, but you should also start reaching out to your current customers and encouraging them to visit your business over and over again at times when they normally don’t. And this is how it is done.
The next time a new customer presents a New Movers gift certificate, have them sign the back of the offer and provide an email address. Use these email addresses, as well as those you should collect from existing customers, to build a database of people you know have visited your bar or club in the past and most likely had a good time. The next time you’re expecting a slow Tuesday or Wednesday night, create a special offer, for example half price on wells and taps, and send a certificate by email to customers who have previously provided their email addresses. electronic. While they may not go out on a Tuesday or Wednesday night, if you impressed and entertained them the last time they visited your establishment, most will probably consider stopping by for a drink with colleagues on their way home from work that time. night.
And there you have it. You have turned a quiet night into one that has filled your bar or club with familiar faces.
Peter Drucker, a recently deceased marketing guru, said it best when he said that “the purpose of business is not to make a sale, but to make and keep a customer.” You must aggressively market your business to clients by giving them a reason to try your services, and you must impress them enough that they are always eager to return. Additionally, savvy entrepreneurs know that the best way to encourage repeat business is to target past customers with offers and specials that will find it difficult to resist. Follow these strategies and your overnight “repeat customers” list will continue to grow and grow.