Learning the basics of SEO is endless; you always have to be aware of the latest information, techniques and tools used to optimize your site so you don’t get left behind.
It is very important to know SEO trends, tips and tricks, especially for those who have been hit and affected by Google Penguin. Today, I share the best and latest SEO trends that will help you improve your website ranking this 2013 and make your SEO life more comfortable:
Algorithm updates. You need to improve your website so that your PR is not affected because Google is continually updating and making progress on its system.
Conversion rate optimization. It is important to invest money, as it is necessary to improve your web analytics and have a much better rate optimization.
Page rank. All internet marketers and small businesses that have an online website are well aware of their page ranks. It is the one that determines how popular and useful your sites are to users. Now, there is a new system called Author Rank or Agent Rank. This tool will definitely evaluate a website based on the quality of its content and that will decide the position of a website. So when a website hires copywriting services, you need to make sure that the company has quality authors or writes with a purpose. Remember that Google will keep track of the authors you have through their Google+ profiles.
Local listings. This is an essential element of website optimization because it gives businesses a break to distribute their contact information and posting location so that their online businesses can be found through search engines.
Disapprove of Google. As the years have passed, Google’s system and linking mechanism are stricter than before to keep it as a useful and informative search engine. Websites that do not meet Google’s requirements will definitely be rejected. If you have been rejected by Google, you will receive a notification through your webmaster account. You can also try your luck on other search engines like Yahoo and Bing.
Website brand marketing. In 2013, it is determined that Google’s Authorship will be the source of brand marketing.
Use of social networking sites. Last 2012, social media was the trend to keep your website known and get an established website. And this 2013, it’s getting more important and it’s here to stay to help you optimize your site for traffic and increased sales.
Google+ clicks. You must use your Google+ to strengthen your credibility. Also, it is considered to be an effective way to easily index and crawl in search engines.
Quality of website content. An old adage “Content is King” yes it is! Content quality is here to stay and will never go away, so never stop creating informative articles that can help users with the information they are looking for.
Link building techniques. One important thing to keep in mind when creating backlinks is to make sure you create links relevant to your site so that you can reap various benefits such as better ROI, good website ranking, and acclaimed online reputation.