Adidas is one of the most recognized brands in the world. In fact, they enjoy a worldwide reputation, with outlets in every corner of the world. Their popularity as a brand is not surprising, they have the unique ability to create sportswear that is comfortable, enhances performance, protects athletes from overexertion, but with the added bonus that their clothing is also fashionable. This gives them a much broader appeal than just to the sports community, their popularity spans a much wider audience.
Many sports personalities prefer the Adidas brand; You just need to look at their advertising projects to see that even the highest caliber athletes endorse the Adidas brand. In part, this is because Adidas celebrates sports, and sports personalities, for example, pay homage to their favorite athletes by developing clothing lines named after some of the best athletes in the world. For example, the Adidas Beckenbauer sports jacket is a tribute to the incredible German soccer player Franz Beckenbauer, who played in three World Cups, 1966, 1970 and 1974.
These personalities would not endorse these products if they did not meet the highest specifications, which the Adidas brand certainly does. Adi Dassler created the Adidas brand during the 1920s (although it wasn’t until 1948 that he chose Adidas as his company name). His vision was to create a line of athletic shoes that would protect the player from the injuries and stresses inherent in professional sports, this meant creating shoes that would protect the ankles, provide suspension, have a strong outer shell, and yet also be malleable. and allow freedom of movement. His vision remains the underlying spirit of the Adidas brand, and we see it in every product line the company produces.
Over the course of the last two decades, Adidas has expanded its vision; they wanted to create sportswear that was fashionable and appealed to a much larger audience. From this expansion Adidas Originals was born. Capitalizing on the popularity of the retro fashion scene, Adidas began relaunching lines that had long since been discontinued. The Adidas Beckenbauer sports jersey is a perfect example; First released in 1982, it has now made a comeback and is a firm favorite among many fashion forward people.
Streetwear fans love the Adidas Originals fashion line, which the hip-hop and Britpop community find particularly appealing. Among the Adidas fashion ranges, there are many accessories that are geared towards fashion tastes, rather than sports requirements: retro shoulder bags, digital watches, socks, travel bags; all of these are available in the Adidas Originals range.
As well as branching out into fashion, Adidas has also broadened its sporting appeal and now caters to a much broader range of athletes. Skaters, skaters, ice skaters, bowling and javelin throwers, everyone can find Adidas brand sports accessories.