The launch pad, also called a pitch slide deck or slide deck, is often the first thing you’ll use when interacting with an investor. It is one of your most important tools in many ways. Your presentation of the presentation platform, along with the content, can help the investor decide whether or not to evaluate your business opportunity.
The following example summarizes the main information that should be included in the original presentation platform. Don’t forget the “PowerPoint 10/20/30 rule,” which consists of 10 slides, 20 minutes, and a font no less than 30 points.
Qualification – Include the name of your organization, your name as well, and information for
contact you. The audience can read the slide. Then they can summarize what you do. For example, you can sell software that says something like protecting the environment. You can open with what your company does. Basically, you want investors to think about the possibility of your company and also the size of the market.
Trouble – Describe the pain you are relieving. The goal is for everyone to buy. Evade by looking for a resolution that is looking for a problem. Reduce or eliminate quotes from advisory studies on the future size of the market.
Solution – When you are creating a presentation platform, it is important that you clarify how you alleviate this pain and the meaning it gives it. Make sure the audience clearly understands the value of your proposal and what you are selling. Don’t go into an in-depth technical explanation. Provide only the essence of how it relieves pain.
Business model – Discuss how you earn money and who pays you. Also, explain your gross margins and your channel distribution. A unique and unproven business model is a terrifying proposition. If you have a revolutionary business model, discuss it in terms of well-known models. This is your opportunity to mention the name of the organizations that are already using your service or product.
Underlying magic – This is the part of your presentation platform design where you have the opportunity to represent the secret sauce, magic, or technology behind your service or product. Aim for more schematics, diagrams, flowcharts, and less text on the slide. Objective tests and concept white papers are very helpful here.
Marketing and sales – Explain how you will reach your marketing leverage points and how you will reach your consumer. Try to convince your audience that you have an effective marketing strategy. Convince them that you won’t break the bank.
Competence – Provide a comprehensive view of the realistic competitive landscape. It is better to have too much than too little.
Management team – Represent the main actors of its management team, such as the board of advisers and the board of directors. Also include your main investors.
Financial projections and key metrics – Provide a three to five year forecast. This contains dollars and also key metrics such as conversion rate and number of customers.
Current status, schedule, accomplishments to date, and use of funds – Explain the current status of your service or product, what the future looks like and the money you are trying to raise and how you will use it.