When planning your product launch marketing plan for a new business, new product, or new service, you may want to consider using a launch type model so the world knows what you now have to offer. When doing this, you should consider several key strategies that will help you better execute your implementation. Use these 5 secrets to increase your chances of successfully introducing a new product.
Secret number one for product launch marketing is realizing that you are about tohave a conversation with your customers. Okay, some won’t buy from you, but for now think of everyone who will read something about launching your product as a customer. If you do this, your mindset will be correct and talking “to” clients is always more successful than talking “to” prospects.
Secret number two it is plan and produce enough content in advance. It sounds simple, but you wouldn’t believe the number of people who initiate a product launch without having the product launch marketing material in place. Yes, you are going to make changes and some of the material, by its very nature, will be dynamic (answers to questions, blog posts about news supporting your release story, etc.) but you can write most of it well in advance. In fact, secret number two is “write your product launch marketing material ahead of time.” (In case there is any doubt!).
Secret number three is to remember what could be called old school marketing techniques. Nowadays, we tend to search by email and post articles etc on social media sites. However, if you have a small list or perhaps a product with a high enough value, you might consider using physically mailed parts to complement your web campaign. A series of postcards with an “all will be revealed” copy and a simple web address will often do wonders. If you absolutely must get someone, send a letter from FedEx and you can almost guarantee they’ll open it.
Secret number four Is forproduce a joint venture marketing plan for the launch of the new product. This means viewing the launch through the eyes of an affiliate and producing the kind of marketing collateral that will make them want to support the launch. Great emails, great gifts, an irresistible offer, and a sales page that closes. When all of that is in place, you’ll want to add a JV competition to your high-prize marketing plan and then tell everyone how they’re going to get rich off the back of your fantastic launch.
Secret number five it is planning deliver more. This means that as you create your marketing strategy to launch your new product, you need to add additional content that will only be revealed, either at the actual launch or even during launch week. Releases that absolutely smash the numbers will capture all the hardcore followers and then convert a significant number of skeptics by turning a good offer into an irresistible offer, often revealing content at the last minute.
So here we have five secrets you can keep in your product launch marketing. Conduct the pitch conversation with everyone as if they were already a customer. Produce your marketing collateral well in advance of launch. Consider old school marketing techniques for a different approach. Facilitate the support of your affiliates. Finally, deliver more, and your launch is a virtually guaranteed success.